Ben reports he’ll be co-hosting with Hoda Kotb (pictured left) on the late-morning segment of NBC’s The Today Show on Friday, September 30. The show, which airs on the NBC-TV network from 10-11 AM Eastern time (but check your local listings), features the lighter side of its newsier early-morning cousin, with celebrity gossip, entertainment news, and segments such as cute baby contests. Now that Ben’s a mainstream TV celebrity as judge on the peacock network’s The Sing-Off, he’ll need to keep it clean for the daytime audience. Kathie Lee Gifford, Hoda’s regular co-host, has been in Seattle working on a theatrical production. Update: In case you missed it, you can watch the show online. Ben said his drink of choice was a Gin & Tonic, and Tweeted “What the hell did I just do? after the show. (30 Sept 2011)